‘Aftercare Officium’
Kourtney Kardashian X Boohoo
In this group project we were given the collaboration of Kourtney Kardashian X Boohoo which was advertised as ‘sustainable’. While doing a trend report we collected evidence and insight that future sustainability from brands will be focusing on aftercare of the garment. By promoting home DIY and stitching of clothes this brings a new sector of the market while also creating an individual piece that is unique to each person. Focusing on re-working, visuals and boards of different fabric manipulation concepts were made to help visualize to the consumer the essence of individuality and durable pieces.