
‘Aftercare Officium’
Kourtney Kardashian X Boohoo
In this group project we were given the collaboration of Kourtney Kardashian X Boohoo which was advertised as ‘sustainable’. While doing a trend report we collected evidence and insight that future sustainability from brands will be focusing on aftercare of the garment. By promoting home DIY and stitching of clothes this brings a new sector of the market while also creating an individual piece that is unique to each person. Focusing on re-working, visuals and boards of different fabric manipulation concepts were made to help visualize to the consumer the essence of individuality and durable pieces.

In collaboration with Elizabeth Pearson, Imogen Webb, Corder Carroll-Head, Marisa Jay


